As I listened to my weekly podcast featuring Terry O’Reilly’s “Under the Influence” I came across an interesting fact during the episode titled “Real-Time Advertising”
As Google maps was driving around an industrial road in Germany, the Google vehicle passed the Fiat headquarters. One of the Fiat employees at the headquarters noticed that Google was taking pictures for their Google maps and they decided to do some real time advertising on the spot.
Fiat grabbed their brightest red model and decided to follow the google vehicle until they arrived at their neighbour Volkswagen. Just before the Google maps vehicle was ready to take their pictures, Fiat sped up to the front entrance of the Volkswagen headquarters and parked their bright red car in front of their main doors.
Now every time you Google “Volkswagen headquarters”, you see the bright red Fiat on their doorstep.
I find this to be very interesting lol